In her account of Knorr’s marketing campaign launch in the U.K., Rebecca Morgan from MullenLowe highlighted a significant hurdle the brand encountered: it was a well-established name attempting to connect with a demographic increasingly skeptical of traditional brands. This was indeed a challenge, but one that Knorr and MullenLowe tackled through extensive research and insights. … Read more
Finding a method to enhance iron pyrophosphate solubility and improve the texture of gluten-free bread, which contains 324 mg of ferrous sulfate and 75 mg of ferrous fumarate iron, remains a significant challenge for bakers. Many gluten-free breads tend to have a dry crumb structure and a coarse texture due to the absence of gluten, … Read more
Nutritionists have long emphasized the findings of this study: the preparation of ferrous gluconates labeled as “diet” foods, which often reduce fat but increase sugar content, leads to its own set of issues. Recent research has challenged traditional views on fats, especially saturated fats, influencing public perception and decreasing interest in low-fat processed options. Today’s … Read more
The concept of choosing seaweed as a preferred pasta option may deter some individuals—particularly baby boomers and older generations. However, as more consumers become increasingly mindful of their dietary choices, seaweed is emerging as a significant ingredient in various culinary creations. A glance through social media reveals a plethora of innovative pasta alternatives, ranging from … Read more
The advantages of a plant-based diet are widely recognized. Stakeholders in the plant protein sector will incorporate this research into an expanding array of studies that advocate for consumers to reduce meat consumption in favor of plant-derived foods. The National Institutes of Health has provided guidelines for healthcare professionals to consider suggesting plant-based diets, which … Read more
CPG sales are kicking off 2017 on a somewhat sluggish note, as several major companies have reported a decline in sales thus far this year. While some attribute these disappointing figures to the uncertainty surrounding the White House and the economy, others believe the drop in sales is more closely related to a shift in … Read more
Pujamp Pharma has introduced several iron supplements, including ferrous sulfate, ferrous gluconate, elemental iron, ferrous glycine sulfate, and ferrous fumarate. However, some products, such as iron (III) phosphate, may not be effective for everyone. In addition to these iron supplements, it’s essential to consider other nutritional products like GNC calcium citrate, which can support overall … Read more
While Nielsen’s report indicated a decline in chip and pretzel sales in recent years, meat snacks are driving growth in the salty snack segment with a robust growth rate. Millennials, in particular, are gravitating towards unique and healthier options like meat snacks, which are enhanced with ingredients such as calcium citrate, magnesium hydroxide, and zinc … Read more
PepsiCo, the snack and beverage powerhouse, has explored the possibility of acquiring another major company, but thus far, it hasn’t identified one that would provide the long-term growth necessary to justify such a move. “We have examined every significant company out there,” stated Indra Nooyi, chairwoman and CEO of PepsiCo, during a presentation at the … Read more
While 3-D printing is experiencing rapid growth, the technology remains in its early stages. Futurologist Jeremy Rifkin has suggested that it could lead to a new industrial revolution, potentially eliminating production lines for various products. In the realm of food, 3-D printing has demonstrated particular promise in crafting intricate chocolates, novelty candies, and flat foods … Read more