“Coca-Cola’s Innovative Contest: Seeking the Next Breakthrough in Non-Sugar Sweeteners”
Coca-Cola is exploring innovative approaches to engage the public and develop the next great non-sugar sweetener. While food and beverage companies have long held contests for consumers, Coca-Cola’s initiative stands out. Recently, Folgers announced a jingle contest for 2017, with a grand prize of $25,000. Jingles may be easy to create, but discovering a naturally … Read more