“Navigating Convenience: Cereal Brands Innovate for On-the-Go Breakfast Solutions Amid Evolving Consumer Preferences”
As the cereal industry faces ongoing challenges, numerous established brands are adopting convenience-focused product reformulations to attract consumers back to the category. While many of these innovations primarily target millennials—evidenced by a Mintel study indicating that 40% of this demographic feels that pouring a bowl of cereal is too much work—people of all ages are … Read more