“V8’s Bold Transformation: Expanding Beyond Vegetable Juice to Engage Younger Consumers and Drive Growth”
For much of its 92-year history, V8 has been closely associated with its signature red vegetable juice. Now, as the brand aims to engage younger consumers and boost consumption among its current shoppers, V8 is ramping up its innovation efforts by exploring more dynamic beverage categories. The Campbell’s Company, which acquired V8 in 1948, is … Read more