“Revitalizing Tradition: Knorr’s Innovative Marketing Strategy to Connect with Millennial Consumers”
In her narrative about the development of Knorr’s marketing campaign in the U.K., Rebecca Morgan from MullenLowe highlighted a significant challenge the company encountered: as an established brand, it aimed to attract a demographic increasingly dismissive of traditional brands. This was indeed a challenge, but Knorr and MullenLowe tackled it through comprehensive research and valuable … Read more