“Stevia’s Rollercoaster Journey: Consumer Reactions, Market Trends, and the Future of Low-Sugar Beverages”
High Brew is not the first company to revert to sugar after receiving a tepid response from consumers regarding stevia. In one of the most notable stevia missteps, Coca-Cola returned to sugar for its Vitaminwater after customers voiced their dissatisfaction on social media about its new sugar-stevia blend. Similarly, Sierra Mist faced consumer backlash when … Read more