“Revitalizing Atkins: Targeting Sugar-Sensitive Consumers and Innovating with Low-Carb Meal Kits”
The Atkins diet, established for decades, has revamped its messaging to target sugar-sensitive consumers who may not be aware of the “hidden sugars” found in carbohydrates. In the early 2000s, a significant number of Americans adopted the low-carbohydrate Atkins diet for weight loss, turning “low-carb” into a popular food trend. After facing bankruptcy and changing … Read more