“Navigating the Clean Label Movement: Consumer Confusion and the Call for Transparency in Food Ingredient Labeling”
The latest report offers additional motivation for food companies to improve their ingredient labels or, at the very least, provide consumers with clearer information regarding the contents of their products. According to Innova Market Insights, the movement towards cleaner labels—characterized by shorter, simpler ingredient lists—has become the standard in the food industry, with nearly one … Read more