Dannon has embarked on a significant journey over the past couple of years. As the leading yogurt brand approaches a key milestone, they have chosen to remain largely silent about it, allowing a small butterfly to convey their message. A year and a half ago, the company introduced the Dannon Pledge — a commitment to … Read more
According to data from the Hartman Group cited in a press release, heart health is the top priority for consumers when grocery shopping. The research indicates that 55% of U.S. consumers actively seek to avoid or reduce saturated fat in their diets, while nearly 40% aim to incorporate healthier fats, such as polyunsaturated and monounsaturated … Read more
TerraVia may be a company that is venturing too far ahead of consumer trends. While the plant-based protein market is booming with an increase in the sales of soy and nut-based products, the acceptance of algae in food items by consumers may still take some time. This could be a fundamental reason behind the performance … Read more
Three other tree nuts—walnuts, pistachios, and almonds—are already permitted to feature similar heart health claims, and the consumption of nuts is advised in the Dietary Guidelines for Americans. According to the Centers for Disease Control and Prevention, heart disease remains the leading cause of death for both men and women in the United States. The … Read more
For many years, soda was a dominant beverage in the market, but recent local taxes have accelerated a decline in its consumption. Since Berkeley, California, implemented a one-cent-per-ounce tax on sugary soft drinks in 2005, numerous cities have followed suit, including Philadelphia, San Francisco, Oakland, and Cook County, Illinois, which encompasses Chicago. In June, Seattle’s … Read more
Once seen as unhealthy due to their fat content, nuts have transformed their image and are now recognized as an essential ingredient in healthier products. Their consumption has surged not only in snacks but also in gluten-free products, dairy-free alternatives, and gluten-free flours. According to figures from the U.S. Department of Agriculture, daily per capita … Read more
The U.S. grain market has been predominantly influenced by GMO varieties since they were introduced over two decades ago. Despite food manufacturers’ efforts to cater to the rising consumer preference for non-GMO ingredients, these grains have become so widespread in the U.S. supply chain that many manufacturers have had to resort to imports to fulfill … Read more
BARLEYmax was developed in the 1990s by CSIRO, a renowned research institution in Australia. This non-GMO barley variety was recognized for its exceptional dietary fiber content, featuring soluble fiber in the form of beta-glucan, insoluble fiber, and resistant starch-like fiber, which is believed to promote gut health through its prebiotic effects. The average American diet … Read more
Coca-Cola is exploring innovative ways to engage the public and discover the next great non-sugar sweetener. While food and beverage companies have long been conducting consumer tests, Coca-Cola is taking a unique approach. Recently, Folgers initiated a jingle contest, offering a grand prize of $25,000. However, creating a catchy jingle is one thing; finding a … Read more
The consumer demand for premium and value-added products has significantly impacted the bottled water market, leading to confusion regarding specialty label claims. For instance, a study by ZappiStore revealed that 35% of Americans found the term “vapor distilled,” used by Coca-Cola’s SmartWater brand, perplexing. In contrast, the term “purified tap water” resonated more effectively with … Read more