Title: Navigating Flavor Trends: Wrigley and Pepsi Embrace Spicy Innovations While Hershey Launches ‘Snackfection’ Initiative
Dive Insight: It appears that Wrigley is seeking to capitalize on ingredient trends that are gaining traction in the savory snack industry. Spicy flavors have surged in popularity over recent years, as consumers increasingly seek authentic ethnic taste experiences. However, it remains to be seen how well these flavors will translate into the confectionery market. … Read more