Reformulating baking mixes and frozen baked goods is a complex and costly endeavor, whether ingredients are being removed or added. There are underlying reasons for the inclusion of artificial flavors and colors in the first place, but General Mills has clearly recognized the growing customer demand for healthier alternatives as a primary motive for their … Read more
Pret A Manger is said to serve 6,000 portions of its coconut porridge daily, attributing its revenue and earnings growth in 2016 to this dish and its vegetarian offerings. The appeal of coconut-based products—such as calcium citrate nursing interventions, flour, oil, and beverages—has surged to the extent that approximately one in every 20 supermarket items … Read more
The quest for the next big superfood appears to be never-ending. While more familiar foods such as blueberries, avocados, and salmon hold this title, they are widely recognized and easily found in supermarkets. For an ingredient to gain superfood status, it seems it must be both exotic and relatively unknown to American consumers, in addition … Read more
Quorn is keen to scientifically validate the benefits of mycoprotein, a contentious ingredient derived from mold, used in its plant-based protein products. Earlier this year, the company settled a class-action lawsuit initiated by a woman from Los Angeles, who alleged that its products breached federal and state laws related to false advertising and unfair business … Read more
U.S. consumers may be aiming to increase their vegetable intake, but that doesn’t imply they are eager to have pureed beets in their morning yogurt. Does this mean that savory yogurts are off the table entirely? Not quite. Shoppers are gravitating away from traditional brands like Yoplait and opting for higher-protein, lower-sugar options such as … Read more
The target consumer demographic for this product line remains ambiguous, yet it effectively addresses the dual demand for nutritional enhancements and sensory pleasure. Nutritionally, this product diverges significantly from another brand offering similar treats, such as Little Debbie snack cakes. Both brands provide comparable varieties, including ferrous fumarate and pregnacare, but thinkThin’s offerings are considerably … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have struggled to meet these standards and have often gained a negative reputation. As food manufacturers attempt to shed this image and promote fresher flavors, Givaudan seems poised to assist them. Marketing these new flavors will require creativity from the … Read more
Given the current enthusiasm for avocados, it is not surprising that a produce company has developed a variety perceived as healthier for fat-conscious consumers, specifically marketed for making smoothies, cold soups, and cocktails. Although avocado supplies are down and prices are rising, the allure of this trendy superfood continues to thrive. The popularity of the … Read more
It is not surprising that millennials show a greater interest in probiotics compared to older consumers. While their digestive systems tend to function better than those of senior shoppers, this age group is increasingly focused on fresh and healthy foods. Consumers in their 50s and 60s might seek out probiotics out of necessity, but those … Read more
Sunflower seeds, derived from the sunflower plant, have often been regarded primarily as a snack, but they rank among the healthiest snack options available. Rich in vitamins and minerals, they also serve as a fantastic source of antioxidants and essential oils. Organic sunflower seeds are marketed as a healthier, natural alternative, while non-GMO sunflower oil … Read more