“Rising Demand for Alternative Sweeteners: The Shift Towards Stevia and Monk Fruit in the American Market”
According to Mintel, a significant majority of American consumers (84%) are actively reducing their sugar intake. This shift has resulted in a heightened demand for alternative sweeteners, particularly those derived from stevia, which experienced the fastest growth in this category last year. Sales of various natural sweeteners, both caloric and low-calorie, such as agave syrup, … Read more