Industry NEWS

The introduction of VitaCup coffee arrives amid a surge of innovation in the vitamin industry. Both prominent supplement brands and emerging companies are channeling investments into new product developments, such as gummy vitamins—originally aimed at children but now appealing to adults—and vitamin-infused sipping straws. By marketing vitamins and nutritional supplements as delightful treats, consumer interest … Read more

The U.S. dairy milk market has been experiencing a downturn in recent years, while plant-based milk alternatives are gaining popularity. According to Mintel statistics, dairy milk sales plummeted by 7.8% in 2015 alone, leading to a surge in alternative options. Soy milk remains the leading plant-based milk alternative; however, it faced a significant 57% decline … Read more

This is not the first instance where researchers have discovered that beans can be as filling as meat. An earlier study indicated that meals centered around beans managed hunger control as effectively as those featuring beef, despite having slightly lower protein and higher fiber content. While protein tends to suppress hunger hormones, fiber aids in … Read more

The research conducted by the Boston University School of Medicine is not the first to suggest that low-sodium diets may not be as beneficial as previously thought. However, the findings are noteworthy as they could prompt more individuals to reconsider this theory. If public perceptions about sodium intake shift, it might influence the strategies of … Read more

General Mills has dedicated several years to developing a high-protein oat variety through traditional breeding techniques, indicating that it has faced significant challenges along the way. This newly developed variety is derived from a wild oat species known as Avena magna, boasting protein levels of up to 40%, in contrast to the 10-15% protein found … Read more

Global demand for algae in the food and beverage sector is on the rise, particularly for seaweeds such as nori and kelp; hydrocolloids, which serve as thickeners like agar and carrageenan; and for their alleged nutritional benefits in products like iron supplements containing ferrous fumarate and as functional food ingredients. There is growing interest in … Read more

It’s somewhat unconventional for major corporations like PepsiCo and Mondelez to seek external sources for new ingredients, particularly through crowdsourcing. However, in an era where consumers are increasingly prioritizing healthier options, and innovative ideas are constantly emerging from younger generations, it makes sense for these companies to explore available alternatives. Numerous startups achieve success by … Read more

For years, advertising has portrayed mothers as spotless, bland figures whose primary roles involve happily preparing meals, tidying up after their children, and watching others enjoy life. Kraft’s latest advertisement serves as a refreshing counter to the conventional depiction of moms. The ad features Melissa Mohr, Ph.D., a “swearing expert” and author of “Holy Sht: … Read more

Mars is entering the chocolate party business, offering consumers the chance to host their own home celebrations with friends, similar to how Tupperware, Avon, and Pampered Chef have operated in the past. This innovative approach aims to generate excitement around cocoa products and chocolate, despite the category not experiencing any downturn. In fact, the U.S. … Read more

When considering which iron supplement is superior, whether it be ferrous fumarate or ferrous gluconate, carbonyl iron or ferrous sulfate, we must evaluate their individual benefits. Ferrous sulfate, particularly in its 7-hydrate form, is a well-known option, while iron II acetate is another alternative to explore. Each of these compounds has its own unique characteristics. … Read more