“Kellogg’s Venture Capital Strategy: Embracing Health and Convenience in the Future of Food”
Kellogg’s venture capital fund is seeking “next generation innovation” to enhance its access to new ideas and trends, a strategy increasingly adopted by major food companies worldwide. Unilever and Tate & Lyle have established their own venture capital divisions, while other firms have opted for acquisitions, purchasing innovative startups that align with the latest consumer … Read more