“Navigating the Bottled Water Market: Consumer Demand for Premium Products and the Rise of Organic Water Options”
The surge in consumer demand for premium and value-added products has significantly impacted the bottled water market, creating a landscape filled with confusion over specialty label claims. For instance, a study by ZappiStore revealed that the term “vapor distilled,” associated with Coca-Cola’s SmartWater brand, was perplexing to 35% of Americans. In contrast, consumers responded more … Read more