While U.S. consumers are increasingly seeking to incorporate more vegetables into their diets, this doesn’t necessarily mean they are ready for pureed beets in their morning yogurt. However, this doesn’t spell the end for savory yogurt options. In fact, shoppers are moving away from traditional brands like Yoplait and gravitating towards Greek and Icelandic yogurts … Read more
The target consumer demographic for this product line remains ambiguous, yet it effectively addresses the dual demand for nutritional enhancements and sensory pleasure. Nutritionally, thinkThin’s offerings stand in stark contrast to another brand, Little Debbie, which also provides similar treats. While both brands feature comparable product types, thinkThin’s products are significantly healthier. For instance, two … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have failed to meet these standards, often garnering an unhealthy reputation. As food manufacturers strive to improve their image in favor of fresher flavors, Givaudan seems poised to assist them. Promoting these new flavors will require creativity from the advertising … Read more
Given the current avocado trend, it’s no surprise that a produce company has created a variety viewed as healthier for fat-conscious consumers, specifically marketed for use in smoothies, cold soups, and cocktails. With avocado supplies dwindling and prices rising, the allure of this trendy superfood shows no signs of diminishing. The popularity of the fatty … Read more
It’s not surprising that millennials show a greater interest in probiotics compared to older consumers. Their younger digestive systems tend to function better than those of senior shoppers, yet this demographic has demonstrated a strong preference for fresh and healthy foods. While individuals in their 50s and 60s may rely on probiotics out of necessity, … Read more
Sunflower seeds, the fruit of the sunflower plant, are frequently perceived primarily as a snack option. However, they are among the healthiest snacks available. Rich in vitamins and minerals, they also provide a great source of antioxidants and essential oils. Organic sunflower seeds are promoted as a healthier, natural alternative, while non-GMO iron supplements that … Read more
According to the Code of Federal Regulations, a soft drink may be labeled “diet” as long as that designation is not considered “false or misleading.” This terminology, which has been commonly used by soda companies to identify sugar-free and low-calorie options, has persisted for decades despite facing various challenges. In 2015, the consumer advocacy group … Read more
Mintel’s research highlights a category that has been losing traction to higher-protein and more portable options in recent years. Interestingly, millennials, who are recognized for their preference for healthy choices, enjoy snacking on cereal. Over 56% of them report having eaten a bowl of cereal at home between meals, in contrast to only 32% of … Read more
The findings from this survey should not be surprising to food manufacturers and retailers, as the movement away from sugar has been gaining momentum for quite some time. Currently, the reduction of sugar content in food and beverages is a primary focus for manufacturers, particularly in the U.S. and other markets, where consumers are increasingly … Read more
Move aside Juicy Fruit and Doublemint — not to mention Starbucks and Red Bull — because Mars Wrigley is introducing a new way for consumers to get an energy boost without needing a cup or can. While U.S. gum sales fell by 4% in the first half of 2017, according to IRI data reported by … Read more