“Rising Demand and Challenges in the Protein Bar Market: Balancing Nutrition and Consumer Expectations”
As the demand for nutritious and convenient meal options rises, protein bars have emerged as a significant force in the consumer packaged goods (CPG) sector. The category has seen robust growth; from 2010 to 2015, the U.S. market for nutritional shakes and bars expanded at an annual rate of approximately 10%. By 2016, sales exceeded … Read more