“From Doubt to Dominance: The Rise of Pumpkin Spice and Its Impact on Consumer Trends”
It’s hard to believe, but when Starbucks initially introduced the Pumpkin Spice Latte, its founders had their doubts about its potential success. They worried that the intense pumpkin spice flavor might overshadow their celebrated coffee and that competitors could easily replicate the fall flavor. Nevertheless, they proceeded, and now the drink generates over $100 million … Read more