“Rising Demand for Plant-Based Protein Powders: Market Growth, Consumer Trends, and Challenges from Imports”
Plant-based protein powders, such as pea protein, are no longer exclusively for athletes and vegans. A report from MycoTechnology, which surveyed 725 consumers of plant protein, found that only 17% identified as vegan, while 38% mixed these products with dairy milk. This suggests that consumers are more motivated by taste and quality rather than lifestyle … Read more