“Understanding Millennial Consumer Behavior: Catering to the ‘Healthy but Busy’ Lifestyle of Parents and Children”
For years, analysts have been attempting to decipher the millennial consumer behavior, and for good reason. According to projections from the U.S. Census Bureau, millennials are set to become the largest living adult generation in the country by next year, surpassing baby boomers. Food marketers find millennials particularly challenging to understand. This demographic enjoys a … Read more