“Staying Relevant: Oreo’s Innovative Strategies for Flavor Exploration and Consumer Engagement”
The Oreo cookie is a classic product with enduring popularity, yet the company cannot afford to become complacent. Leading manufacturers must stay ahead in product innovation and confectionery trends to avoid being overshadowed by trendy new brands. One effective strategy for embracing change while catering to consumer demand for adventurous flavors is experimenting with new … Read more