“Reviving the Breakfast Staple: The Struggles and Innovations of the Cereal Industry in a Changing Market”
Once a staple of breakfast, the bowl of cereal soaked in milk has lost its appeal as more U.S. consumers shift towards portable foods and products with fewer artificial ingredients and colors. In recent years, sales of ready-to-eat cereals have declined, with most brands showing little sign of recovery as consumers opt for bars, shakes, … Read more