“Revitalizing Brands: B&G Foods’ Successful Innovations and the Rise of Vegetable-Based Products”
Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations launched in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G introduced several new products, including veggie tots and riced veggies, which have turned the brand into one of … Read more