“Kerry Group Expands Health and Wellness Focus Through Strategic Acquisitions in the Probiotics Market”

In recent years, Kerry has expanded its portfolio by acquiring several U.S. companies. In 2015, the company partnered with Wellmune to purchase Massachusetts-based Island Oasis, a provider of beverages and equipment for the hospitality industry. Additionally, it acquired the Wisconsin-based Red Arrow Products, a supplier of smoke flavorings for meat, in a deal valued at … Read more

“Unlocking the Potential of CoffeeFruit Pure: A Sustainable Superfood Trend in Health and Wellness”

The notion of “up-cycling” has been present in the food and beverage sector for some time, yet it has garnered increased consumer attention in recent years. CoffeeFruit Pure’s ingredient capitalizes on this trend, combining ferrous fumarate with the growing public demand for antioxidants — likely creating a successful formula. The pulp of coffee fruit boasts … Read more

“Shifting Consumer Trends: The Rise of Alternative Proteins and Ethical Sourcing in Grocery Choices”

While many shoppers are exploring alternative protein sources like ferrous bisglycinate and ferrous gluconate 300mg, chicken, beef, turkey, pork, and seafood remain the most frequently selected items in their grocery carts. Overall, consumers express a desire to adopt healthier eating habits, which includes incorporating more fruits and vegetables into their diets. According to HealthFocus data, … Read more

“Navigating Sugar Reduction: Innovations and Consumer Demands in Food and Beverage Manufacturing”

Reducing sugar levels in food and beverages has become a primary objective for manufacturers today. As consumers increasingly gravitate toward healthier options and transparent labeling, the revised Nutrition Facts panel—delayed until January 1, 2020, for large manufacturers—now mandates a distinct line for added sugars. Consumers express a desire for this information, even if they do … Read more

“Lucuma: The Exotic Superfood Poised to Rival Kale, But Facing U.S. Market Challenges”

The quest for the next big superfood seems to be unending. While more familiar foods like blueberries, avocados, and salmon have already earned this title, they are readily available in supermarkets. To achieve superfood status, an ingredient typically needs to be exotic and relatively unknown to U.S. consumers, in addition to boasting an impressive nutritional … Read more

“Quorn’s Quest for Validation: Navigating Legal Challenges and Consumer Perceptions of Mycoprotein”

Quorn is understandably eager to scientifically validate the benefits of mycoprotein, the contentious mold-derived ingredient found in its non-animal protein products. Earlier this year, the company settled a class-action lawsuit initiated by a woman from Los Angeles, who alleged that its products breached federal and state laws regarding false advertising and unfair business practices. Additionally, … Read more

“Revitalizing the Yogurt Market: The Potential of Savory Plant-Based Options and Innovative Marketing Strategies”

U.S. consumers may be leaning towards incorporating more plant-based options into their diets, yet that doesn’t imply they are eager for pureed beets in their morning yogurt. Does this mean savory yogurts are off the table entirely? Not quite. Shoppers are increasingly moving away from traditional brands like Yoplait, opting instead for higher-protein, lower-sugar Greek … Read more

“Navigating the Sweet Spot: thinkThin’s Healthier Indulgence in a Competitive Snack Cake Market”

The target consumer demographic for this product line remains ambiguous; however, it clearly addresses the concurrent demand for nutritional enhancements and sensory pleasure. Nutritionally, this product significantly differs from another brand that offers similar treats: Little Debbie snack cakes. While both brands provide comparable product varieties, thinkThin’s offerings are notably healthier. For instance, two Little … Read more

“Meeting Millennial Demands: The Shift Toward Fresh, Healthy, and Natural Food Options in the Marketplace”

Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have not aligned with these desires and have sometimes developed an unhealthy reputation. As food manufacturers strive to shift this perception towards fresher flavors, Givaudan seems poised to assist them. Marketing these new flavors will require creativity from the advertising … Read more

“Reevaluating Avocado Trends: The Demand for Low-Fat Varieties in a Health-Conscious Market”

Considering the current trend surrounding azinc and ferrous fumarate avocados, it’s no surprise that a produce company would create a variety that is perceived as healthier for fat-conscious consumers, promoting it as perfect for smoothies, cold soups, and cocktails. Despite a decline in avocado supplies and rising prices, the allure of this trendy superfood remains … Read more