“Adapting to Consumer Trends: CPG Brands Shift Focus from Aisles to Experiences”
As consumers increasingly shift from the center aisles of grocery stores to their peripheries, CPG brands are seizing various opportunities to capture consumer attention. In recent years, the growth of CPG has decelerated due to several factors, including deflation, the rise of e-commerce, and the fragmentation of retail channels. This marketing approach appears to be … Read more