“Unilever’s Strategic Response to Declining Baking Mix Sales in the US and Growth Opportunities in the UK and Europe”
The baking mix segment in the United States is experiencing a significant downturn, with sales plummeting by 3.4% in 2015. According to Mintel, this decline is expected to persist at a similar rate through 2020. As baking sales dwindle and increasingly busy consumers find less time to spend in the kitchen, Unilever may need to … Read more