“Shifting Tastes: Younger Consumers Seek Sustainable, Protein-Rich Alternatives to Red Meat”
Among younger shoppers, red meat is losing its appeal, while sustainability is becoming increasingly important. According to Guy Crosby, the science editor for America’s Test Kitchen and an adjunct associate professor at the Harvard School of Public Health, “Younger consumers, particularly millennials, are seeking alternatives to red meat but are reluctant to sacrifice their protein … Read more