“Navigating Consumer Preferences: The Shift Towards ‘Made Without’ Labels in the CPG Industry”
Nielsen’s conclusions should not be surprising to manufacturers, especially consumer packaged goods (CPG) companies aiming to boost growth by eliminating artificial ingredients. General Mills has eliminated artificial flavors and colors from certain cereals, while Kraft has done the same for its popular Mac & Cheese products. Since a groundbreaking 2007 study revealed that artificial food … Read more