“Addressing the Plant-Based Chocolate Gap: Simon Lester’s Vision with Lovo”
Simon Lester is aware that plant-based milk chocolate isn’t well-regarded among consumers. Most plant-based chocolates available today tend to be dark, which, according to Lester, means confectioners are overlooking a significant segment of the market. Nearly half of U.S. consumers prefer milk chocolate, as indicated by YouGov. Lester and his wife, Courtenay Vuchnich, who founded … Read more