“From Doubt to Dominance: The Pumpkin Spice Latte Phenomenon and Its Expanding Empire”
It’s hard to believe, but when Starbucks initially introduced the Pumpkin Spice Latte, its founders were uncertain about its potential success. There were worries that the intense pumpkin spice flavor might overshadow their cherished coffee too much, and that the seasonal flavor could be easily replicated by competitors. Despite these concerns, they moved ahead, and … Read more