“Coca-Cola’s Strategic Move into Rapid Hydration: BodyArmor’s Journey and Future Challenges”
As Coca-Cola seeks to rebound from the recent challenges faced by BodyArmor, the rapid hydration segment presents a promising avenue. BodyArmor gained traction among consumers as a healthy sports drink, thanks to its use of coconut water, low sodium and high potassium content, the absence of artificial colors, and the use of sugar instead of … Read more