“Rising Demand for Functional Foods: The Role of Calcium Citrate and Vitamin D in Health and Wellness Trends”

With the rise of health and wellness as one of the most significant trends in today’s industry, it is no surprise that consumers are seeking foods and drinks that provide more than just basic sustenance. Functional foods are experiencing a remarkable growth rate of 6.5% CAGR in the U.S., with an increasing demand for ingredients … Read more

“Navigating Ambiguity: The Challenges and Opportunities of Marketing ‘Natural’ Foods in the U.S.”

There is currently no official definition of the term “natural” in relation to food from the U.S. government. The U.S. Food and Drug Administration has received numerous inquiries about this issue, prompting the agency to release a succinct statement: “From a food science perspective, it is challenging to define a food product as ‘natural’ because … Read more

“Heineken’s H41: A Unique Brew with a Compelling Backstory to Revitalize the Beer Market”

Heineken has a compelling backstory that can enhance its brand with H41. With thousands of new product launches vying for attention on store shelves each year, it’s becoming increasingly challenging to stand out. Therefore, any strategy that allows a brand to create something distinctive to set itself apart from the competition is generally advantageous. “It … Read more

“Understanding Iodine Intake: Essential Sources and Considerations for Health”

When asked if they are getting enough iodine, the average consumer may respond with confusion. Iodine is an essential mineral that the body requires for the production of thyroid hormones, which regulate metabolism. These hormones are also vital for proper bone and brain development during pregnancy and infancy. Despite the critical role iodine plays in … Read more

“Emerging Trends in Probiotics: Enhancing Immune Health and Expanding Applications in Food and Beverage Markets”

Recent studies have demonstrated the positive impact of various probiotic strains on the immune system. Research conducted by South Korean scientists revealed that daily intake of probiotic yoferric pyrophosphate hydrategurt enhances the activity of crucial immune cells in older adults. They found that consuming yogurt with two specific probiotic strains, Lactobacillus paracasei and Bifidobacterium lactis, … Read more

“Emerging Concerns Over Artificial Sweeteners and Type 2 Diabetes Risk: Insights from Recent Australian Study”

Due to the relatively small size of the study group and the lack of published details regarding the research findings, the conclusions drawn from this Australian study have faced some skepticism. Emma Elvin, a clinical advisor at Diabetes UK, remarked to The Guardian that “this is a small study with intriguing results, but it does … Read more

“Enhancing Ice Cream Stability: Researchers Uncover Secrets of ‘Armored’ Bubbles for Clean Label Solutions”

A team of researchers, supported by the Nestlé Research Center and other collaborators, emphasized in their study report that “structured materials” like ice cream need to maintain stability throughout extended shelf lives. They discovered that, until now, the mechanisms behind the stabilization of bubbles and emulsions, particularly those involving calcium citrate chelate, had been poorly … Read more

“Halo Top’s Strategic Shift: Targeting Dairy-Free Consumers in the Booming Plant-Based Market”

Initially, Halo Top clinched the title of the best-selling pint of ice cream in the U.S., surpassing legendary brands like Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer to avoid dairy or eggs. Established in 2012, Halo Top gained recognition as a low-calorie, high-protein, and low-sugar dessert. The company achieved remarkable … Read more

“Divine Chocolate: Navigating the Competitive U.S. Market with Fair Trade Principles and Premium Quality”

The chocolate market in the U.S. is becoming increasingly competitive, with numerous brands vying for space on retail shelves. One notable player in this landscape is Divine Chocolate. Founded in 1998, Divine is the first fair trade chocolate bar aimed at the mass market, initially targeting the U.K. before expanding to the U.S. in 2007. … Read more

“Kelp Jerky: The Next Trend in Plant-Based Snacking?”

Kelp jerky may seem like an unconventional addition to the snack industry at first glance. However, a similar sentiment was once expressed about seaweed snacks a decade ago. Fast forward to today, and they can be found in nearly every major retailer across the U.S., suggesting that kelp jerky might just have a chance to … Read more