“PepsiCo’s Commitment to Healthier Snacking: Strategies for Sodium Reduction and Nutritional Innovation”

PepsiCo’s snacking segment, primarily made up of Frito-Lay and Quaker, represents a significant revenue source for the company. In the 2022 fiscal year, it generated over $26 billion in sales across North America, contributing nearly one-third of PepsiCo’s total global revenue of $86 billion. The company estimates that its food and beverage products are consumed … Read more

“Phreshly: Reviving the Ready-to-Drink Cocktail Market with Authentic Spirits and Cultural Influences”

As the ready-to-drink alcohol market continues to evolve, a new player aims to take advantage of the increasing demand for premium beverages made with authentic spirits and natural ingredients. Phreshly, a cocktail brand based in Atlanta, has made a comeback after a brief stint in the market in 2022. The company offers its products, which … Read more

“Thanksgiving Dinner Costs Drop Slightly in 2023, But Prices Remain High Compared to Pre-Pandemic Levels”

According to the American Farm Bureau Federation, this year’s Thanksgiving dinner will be less expensive for consumers, although the overall cost of traditional holiday items remains 25% higher compared to 2019. The average price for a holiday feast catering to 10 individuals is $61.17, reflecting a 4.5% decrease from last year’s peak of $64.05. Despite … Read more

“Mars Acquires Hotel Chocolat: A Strategic Move to Enhance Premium Offerings and Expand Global Presence”

Mars is primarily recognized for its popular candy products, but its acquisition of Hotel Chocolat presents an opportunity for the New Jersey-based company to enhance its portfolio with a premium brand that can expand in the U.K. and potentially in new markets. Mars stated that this purchase will incorporate a brand known for its exceptional … Read more

“Emerging Trends in Dairy Alternatives: The Rise of Camel Milk Amidst Plant-Based Competition”

The emergence of plant-based milk alternatives has increasingly threatened traditional cow’s milk, particularly as the dairy aisle has been filled with options like oat, almond, soy, coconut, and macadamia milks. In 2020, plant-based milks accounted for 14% of the overall category, and in 2019, their sales surged by 19%, while dairy milk sales remained stagnant. … Read more

“Mate Maker: Revolutionizing the Alcohol Market with Health-Conscious Hard Kombucha”

Justin Medcraft’s extensive experience in management at major alcohol companies like Diageo and Pabst Brewing has provided him with keen insights into the consumer and geographic dynamics of the U.S. alcohol market. This background inspired him to co-found a beverage company called Mate Maker, which focuses on the better-for-you sector, alongside friends, including a prominent … Read more

“Beyond Meat Expands into UK Market with Plant-Based Pepperoni Amid Challenging Times”

As Beyond Meat seeks a silver lining during a challenging period, the plant-based leader is making its way across the Atlantic. “With an increasing number of British consumers aiming to cut down on their meat consumption, we are excited to introduce a delicious and innovative plant-based pizza topping that will appeal to meat enthusiasts, flexitarians, … Read more

“Truff’s Rise: How Celebrity Endorsements and Spicy Trends are Transforming the Hot Sauce Market”

With the backing of a prominent celebrity and businesswoman like Kardashian, Truff has the potential to significantly elevate its brand recognition among mainstream consumers. Established in 2017, the Truff brand specializes in “luxury” truffle-infused hot sauce, pasta sauce, mayonnaise, oil, and salt, which are available in over 20,000 stores across the nation. Recently, Truff has … Read more

Curaleaf Launches Zero Proof Squeeze: A Cannabis-Infused Beverage Enhancer Targeting Health-Conscious Young Consumers

As beverage companies face declining sales and diminishing interest in alcoholic drinks among younger generations, cannabis firms are increasingly targeting beverage consumers. Curaleaf, a prominent player in the cannabis sector with dispensaries in 19 states, aims to capture this emerging demographic with its new product line. The company has introduced Zero Proof Squeeze, a cannabis-infused … Read more

“Addressing Consumer Concerns: Enhancing Taste, Texture, and Transparency in the Plant-Based Sector”

According to the 2023 UnMet Needs report for the plant-based sector, if the plant-based category aims to attract new consumers, it should prioritize aspects such as taste, texture, and clean ingredients. The report highlights that nearly 75% of responses gathered from shopper data representing 60 million households expressed a desire to know more about the … Read more