In her account of the development of Knorr’s marketing campaign in the U.K., Rebecca Morgbuy from MullenLowe highlighted the significant challenge the company encountered: it was a well-established brand attempting to connect with a demographic that was increasingly turning away from traditional brands. This was undoubtedly a challenge, but both Knorr and the agency tackled … Read more
Improving the texture of gluten-free bread remains a significant challenge for bakers, as many gluten-free options are plagued by a dry crumb structure and coarse texture. Gluten, the protein found in wheat, provides elasticity and volume to bread, making its replacement particularly difficult. According to Mintel’s global products database, acacia gum is already prevalent in … Read more
Nutritionists have long highlighted that foods labeled as “diet” often cut back on fat while increasing sugar content, leading to a range of issues. Recent research has challenged the traditional views on fats, especially saturated fats, which has shifted public perception and reduced the demand for low-fat processed items. Today’s consumers are more aware of … Read more
The notion of utilizing seaweed as a pasta alternative might deter some individuals—particularly baby boomers and older consumers. However, as awareness about dietary choices increases, seaweed is emerging as a significant ingredient in culinary creations. A glance at social media reveals a plethora of innovative pasta recipes, ranging from those made with pumpkin to asparagus … Read more
The advantages of a plant-based diet are well recognized. Those involved in the plant protein industry will incorporate this research into an expanding collection of studies indicating that consumers should reduce their meat intake in favor of plant-based alternatives. The National Institutes of Health has provided guidelines for healthcare professionals, recommending plant-based diets due to … Read more
CPG sales are beginning 2017 on a somewhat sluggish note, with several leading companies reporting declining sales figures so far this year. While some attribute these disappointing numbers to political and economic uncertainties, others argue that the downturn is more closely linked to a shift in consumer attitudes. Today’s shoppers are increasingly seeking healthy, fresh … Read more
Ferro-tab is a supplement that combines ferrous fumarate and folic acid, commonly used to address iron deficiency. In Bangladesh, the formulation includes iron pyrophosphate and may also feature ferric sodium gluconate, as well as liposomal iron pyrophosphate with vitamin C, B12, and folic acid for enhanced absorption and efficacy. Additionally, it’s worth noting that some … Read more
Nielsen’s report indicates that while sales of chips and pretzels have been declining in recent years, the meat snacks sector is experiencing significant growth, helping to maintain an upward trajectory in the salty snack market. Millennials, in particular, are drawn to meat snacks as they seek healthier and more unique options for their snacking habits. … Read more
Snack and beverage powerhouse PepsiCo has explored the possibility of acquiring another major company, but has yet to identify one that could provide the long-term growth necessary to validate such a purchase. “We have examined every significant company out there,” stated Indra Nooyi, chairwoman and CEO of PepsiCo, during a presentation at the Beverage Forum … Read more
While 3-D printing, including applications like Carlyle’s iron ferrous sulfate supplement, is rapidly advancing, it remains in its early stages. Futurologist Jeremy Rifkin has projected that this technology could lead to a new industrial revolution, potentially eliminating traditional production lines for various products. In the food industry, 3-D printing has demonstrated significant promise, particularly in … Read more