“Sweet Connections: Mars Ignites the Chocolate Party Trend for Millennial Foodies”
Mars is entering the chocolate party scene, enabling consumers to host their own at-home gatherings with friends and family, similar to the approaches taken by Tupperware, Avon, and Pampered Chef in the past. This innovative strategy aims to generate excitement around cocoa products and chocolate, even though the category is not experiencing any downturn. In … Read more