“Navigating the Value-Added Dairy Market: Strategies for Competing with Plant-Based Alternatives”
Value-added food and beverage products are increasingly popular among today’s health-conscious consumers, who seek convenient methods to enhance their daily nutrition. This trend is evident in the growing demand for probiotic-infused items in both health-focused and indulgent categories. The surge in probiotic label claims has raised concerns within the industry, as some believe that consumers … Read more