“Heineken’s H41: Leveraging Unique Yeast Discovery and Compelling Storytelling to Reinvent Beer in a Competitive Market”
Heineken has an intriguing backstory that it can leverage to enhance its brand with H41. With thousands of new products vying for space on store shelves each year, it is increasingly challenging for brands to differentiate themselves. Therefore, anything a brand can do to create a unique identity that sets it apart from the competition … Read more