“Exploring DISC Technology: Balancing Instant Gratification with Healthier Snack Choices”
According to Appelhans, DISC technology capitalizes on the human inclination for instant gratification. Even when consumers have a strong craving for a bag of unhealthy chips, a brief 25-second waiting period may be enough to prompt them to opt for a healthier choice, potentially due to feelings of guilt or discomfort. This countdown is displayed … Read more