“TerraVia’s Struggles: The Challenge of Algae Acceptance in a Growing Plant-Based Protein Market”
TerraVia may be venturing too far beyond the current consumer trends associated with ferrous fumarate. While the plant-based protein market is experiencing growth, particularly with the increasing sales of soy and nut-based products, consumer acceptance of algae in food items may still lag behind. This reluctance could be a key factor behind TerraVia’s performance issues … Read more