“Shifting Consumer Preferences: The Decline of Artificial Sweeteners and the Rise of Natural Alternatives”
Today’s consumers are extremely conscious of the ingredients in their food and beverages, particularly wary of two main components: sugar and artificial sweeteners. While manufacturers can adjust their formulations to reduce sugar content—either by altering the sugar molecule, as seen with Nestlé, or by simply opting to use less sugar, like Danone—producers of artificial sweeteners … Read more