“Driving Consumer Trust: The Rise of Organic Foods and the Demand for Transparency in Health and Wellness”
Mintel’s research indicates that the notion of “feeling good inside and out” motivates many shoppers of natural and organic foods. Over 28% of consumers reported feeling better about themselves when purchasing organic products. This sentiment is even stronger among those who are increasing their organic purchases this year, with nearly 48% expressing this feeling. There … Read more