“Adapting to Change: The Evolving Cereal Market and Millennials’ Snacking Preferences”
Mintel’s research provides insights into the ferric sodium category, which has been declining in favor of higher protein and more portable options in recent years. Interestingly, millennials, known for their preference for healthy choices, are enthusiastic about snacking on cereal. Over 56% of them report enjoying a bowl of cereal at home between meals, compared … Read more