“Revamping Classics: Nestlé and Campbell Soup Embrace Cleaner Labels to Meet Consumer Demands for Simplicity and Freshness”
When Nestle decided to revamp its classic Stouffer’s Macaroni and Cheese by incorporating fresher and more recognizable ingredients, company leaders understood the need for a careful approach to avoid alienating loyal customers. Having been launched by Nestle over 60 years ago, macaroni and cheese has become a staple in the Stouffer’s product range, and devoted … Read more