Title: “Navigating the Ambiguities of ‘Natural’ Food Labeling: Implications for Manufacturers and Consumers in the Absence of a Clear Definition”

There is currently no official definition from the U.S. government regarding what the term “natural” means in the context of food. The U.S. Food and Drug Administration (FDA) has received numerous inquiries about this issue, prompting the agency to issue a brief statement: “From a food science perspective, it is difficult to define a food … Read more

“Heineken’s H41: Leveraging Unique Yeast Discovery and Compelling Storytelling to Reinvent Beer in a Competitive Market”

Heineken has an intriguing backstory that it can leverage to enhance its brand with H41. With thousands of new products vying for space on store shelves each year, it is increasingly challenging for brands to differentiate themselves. Therefore, anything a brand can do to create a unique identity that sets it apart from the competition … Read more

“Emerging Trends in Probiotic Consumption: Enhancing Immunity and Expanding Market Opportunities”

Recent studies have demonstrated positive effects on the immune system from the consumption of various probiotic strains. Researchers in Korea discovered that daily intake of probiotic yogurt significantly enhanced the activity of essential immune cells in older adults. Their findings indicated that consuming yogurt with two specific probiotic strains, L. paracasei and B. lactis, along … Read more

“Revolutionizing Ice Cream: Researchers Uncover Stabilization Mechanisms to Enhance Clean Label Ingredients”

A team of researchers, supported by the Nestle Research Center and other partners, highlighted in their study that “structured materials” like ice cream must maintain stability over extended shelf lives. They pointed out that, until now, the mechanisms behind the stabilization of bubbles and emulsions were not well understood, which hindered control over these processes. … Read more

Title: Divine Chocolate’s Journey: Thriving in the Competitive U.S. Market with a Unique Farmer-Owned Model

The chocolate market in the U.S. is becoming increasingly competitive, with numerous brands vying for visibility on store shelves. One notable player that has emerged recently is Divine Chocolate. Founded in 1998, Divine Chocolate is unique in that 44% of its ownership comes from 85,000 Ghanaian cocoa farmers who supply the cocoa used in its … Read more

“Consumer Sentiment Drives Surge in Organic Food Purchases: Insights from Mintel Research”

Research from Mintel indicates that the sentiment of “feeling good inside and out” drives many consumers to purchase natural and organic foods. Over 28% of all shoppers reported feeling better about themselves when they buy organic products. This figure rises to nearly 48% among those who are increasing their organic food purchases this year. It … Read more