“The Enduring Popularity of Pumpkin Spice: From Starbucks to a Flavor Phenomenon”
It’s hard to believe, but when Starbucks first introduced the Pumpkin Spice Latte, its founders were uncertain about its potential success. They worried that the bold pumpkin spice flavor might overshadow the beloved coffee and that the autumn-inspired taste would be simple for competitors to replicate. However, they chose to proceed, and now the drink … Read more