“Revitalizing Green Giant: B&G Foods’ Success in Value-Added Vegetable Innovations”
Robert Cantwell, president and CEO of B&G Foods, referred to the company’s value-added vegetable innovations, launched in 2016, as “very successful.” B&G has effectively revitalized well-known but struggling brands. After acquiring Green Giant in 2015, B&G introduced several innovative products, including veggie tots and riced veggies, which have made the brand one of B&G’s most … Read more