“Conagra’s Strategic Shift: Balancing Tradition and Trend to Boost Frozen Food Sales Amid Changing Consumer Preferences”
Conagra ranks as the third-largest frozen foods producer in North America, with Connolly highlighting that single-serve meals constitute the largest segment of this market. The company has generated renewed interest by collaborating with popular brands such as Frontera and P.F. Chang’s, but it must also retain its older customer base while laying the groundwork for … Read more