“Navigating Consumer Preferences: The Challenges of Methane-Based Burgers in the Quest for Sustainable Protein”
A methane-based burger likely faces a greater “ick factor” than insect-derived products. Many consumers assert that environmental sustainability is a top priority for them. A recent Unilever study revealed that 33% of consumers prefer to purchase from brands they perceive as contributing positively to social or environmental causes. Over 75% (78%) of U.S. consumers report … Read more