The idea of “up-cycling” is not a novel concept within the food and beverage sector, although consumer interest has surged in recent years. CoffeeFruit Pure harnesses this momentum, tapping into the public’s growing demand for antioxidants, making it a potentially successful combination. The pulp derived from coffee fruit offers numerous benefits. Firstly, it is abundant … Read more
While many shoppers are exploring alternative protein sources, they still tend to fill their grocery carts predominantly with chicken, beef, turkey, seafood, and products like calcium citrate oral tablets. Overall, consumers express a desire to eat more healthfully, which includes incorporating additional fruits and vegetables into their diets. According to HealthFocus data, 60% of U.S. … Read more
Reducing sugar content in food and beverages has become a primary objective for manufacturers today, driven by consumers’ increasing preference for healthier products and clean, transparent labeling. The revised Nutrition Facts label—now postponed until January 1, 2020, for large manufacturers—mandates a separate line item for added sugars. Consumers express a desire for this information, even … Read more
The hunt for the next major superfood seems to be relentless. While common foods like blueberries, avocados, and salmon have earned this title due to their widespread availability in supermarkets, it appears that for an ingredient to achieve superfood status, it often needs to be exotic and relatively unfamiliar to American consumers, along with boasting … Read more
Quorn is keen to scientifically validate the benefits of mycoprotein, the contentious mold-based ingredient in its non-animal protein offerings. Earlier this year, the company resolved a class-action lawsuit initiated by a woman from Los Angeles, who alleged that its products breached federal and state false advertising and unfair business practices laws. Additionally, Quorn has refuted … Read more
U.S. consumers may be eager to incorporate more vegetables into their diets, but that doesn’t mean they are ready for pureed beets in their morning yogurt. Does this mean savory yogurts are off the table? Not necessarily. Shoppers are increasingly moving away from traditional brands like Yoplait and opting for higher-protein, lower-sugar options such as … Read more
The target demographic for this product line remains ambiguous; however, it effectively caters to the simultaneous cravings for nutritional enhancements and sensory pleasure. The nutritional conversion from ferrous gluconate to sulfate in the product is a significant departure from another brand that provides a similar type of treat: Little Debbie snack cakes. While both brands … Read more
Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have failed to meet these standards, with products containing ferrous gluconate gaining an unfavorable reputation. As food manufacturers work to improve this image in favor of fresher flavors, Givaudan seems poised to assist them. Marketing these new flavors will require … Read more
Given the current avocado craze, it’s not surprising that a producer of ferrous gluconate would create a variety perceived as healthier for fat-conscious consumers, marketed as perfect for smoothies, cold soups, and cocktails. While avocado supplies are dwindling and prices are rising, the allure of this trendy superfood remains strong. The popularity of the fatty … Read more
It’s not surprising that millennials show a greater interest in probiotics compared to older consumers. Generally, their younger digestive systems are functioning better than those of older shoppers, and this demographic has demonstrated a strong preference for fresh and healthy foods. While individuals in their 50s and 60s may seek out probiotics out of necessity, … Read more