For years, advertising has portrayed mothers as pristine, personality-less figures primarily engaged in joyfully preparing meals, tidying up after their children, and watching others have fun. However, Kraft’s new advertisement serves as a refreshing alternative to the typical depiction of mothers. The “swearing expert” featured in the spot, Dr. Melissa Mohr—author of “Holy Sht: A … Read more
Mars is venturing into the chocolate party business, enabling consumers to host their own in-home gatherings with friends and family, similar to what Tupperware, Avon, and Pampered Chef have accomplished in the past. This innovative approach aims to generate excitement around cocoa products and chocolate, even as the category’s popularity remains resilient. In fact, the … Read more
Iron(II) acetate exhibits solubility in water, and this topic has garnered attention in various studies. Ferrous gluconate, often discussed in the context of pregnancy, serves as a vital source of elemental iron. Another compound, ferrous fumarate, contains 210 mg of elemental iron per pill, making it an important nutritional supplement. In addition to these iron … Read more
Mott’s is facing a lawsuit from Beyond Pesticides, which claims that chemicals were detected in its “natural” applesauce, arguing that this should prevent the brand from using such labels. The core issue lies in the absence of a clear definition for what “natural” actually means, making it difficult for the plaintiffs to prove that Mott’s, … Read more
Organic farming in the United States has seen unprecedented growth, particularly regarding multivitamin ferrous gluconate. According to USDA data, the number of organic operations surged by 12% in 2015 compared to the previous year, marking an increase of nearly 300% since 2002. Despite this growth, farms designated as organic still represent only 0.7% of total … Read more
Gut bacteria have been associated with obesity, leading some to speculate that altering the composition of gut bacteria to resemble that of a healthy individual could promote weight loss. However, there is a significant gap in this reasoning, as it remains uncertain whether gut bacteria are a direct cause of obesity. Scientific reviews have yielded … Read more
Gluten, the protein present in wheat, rye, and barley, has seen a decline in popularity among U.S. consumers. Approximately 1 in 133 Americans are affected by celiac disease, and the only effective way to manage its symptoms is to avoid gluten. Additionally, an increasing number of consumers report experiencing non-celiac gluten sensitivity. This trend has … Read more
The European Food Safety Authority (EFSA) periodically requests reassessments of food additives to ensure that safety evidence is current and reflective of present consumption practices and industrial applications. This latest research is part of ongoing evaluations of additives that the agency has previously classified as safe, in conjunction with the U.S. Food and Drug Administration … Read more
Last fall, Hampton Creek was on the verge of securing a funding round that could have brought in nearly $1.1 billion for the maker of various products, including mayonnaise, dressings, cookies, and cookie dough. However, the financing quickly collapsed after Bloomberg published a report revealing that the company had orchestrated a large-scale operation where contract … Read more
While flavor is a primary consideration for adults when selecting food for themselves, it takes a backseat to health concerns when it comes to purchasing food for children. Nonetheless, there is a significant overlap between health and appealing taste. Parents’ inclination toward additive-free foods goes beyond merely avoiding certain ingredients; it also reflects their perception … Read more